Vedant Somani
B2B Product Marketing ✦ InfoEdge · Naukri.com ✦ MBA Marketing · Nirma University ✦ Competitive Intelligence ✦ MSME Strategy ✦ Consumer Behavior Research ✦ B2B Product Marketing ✦ InfoEdge · Naukri.com ✦ MBA Marketing · Nirma University ✦ Competitive Intelligence ✦ MSME Strategy ✦ Consumer Behavior Research ✦
B2B Product Marketing Intern · InfoEdge
Vedant Somani.
Currently inside India's largest recruitment platform — mapping how top job platforms compete, position, and win in the MSME hiring market.
Current thinking
B2B Marketing MBA · Nirma Gen. Sec · Swayam Trek Leader
View my work → Let's connect
Vedant
Vedant Somani
Bhilwara, Rajasthan · Currently Noida
Real Impact · Real Numbers · Real Work
VEDANT
Impact
Survey respondents
BBA Dissertation
Students reached
Swayam Events
Buyers reached
Samarpan Sales
Peaks trekked
Sahyadri & Himalaya
0
Internships & Roles
0
Years of Work
0
People Led on Treks
Who I am
About me

I'm a B2B marketer in the making — currently interning at InfoEdge (Naukri.com) in Noida. I come from a business family in Bhilwara, Rajasthan — which gave me an instinct for markets, persuasion, and people long before any classroom did.

My edge is that I think in frameworks. Whether dissecting a competitor's moat, planning events for 3000+ students, or leading a group up a mountain at 4AM — I'm always asking: what's the strategy here?

"The best marketers don't just communicate value — they understand where value comes from. That's what I'm here to learn, and eventually, to build."

My Point of View
India's B2B hiring market is not won by the platform with the most features — it's won by the platform that understands the MSME employer better than the MSME employer understands themselves. The real moat isn't the candidate database. It's the trust of the person writing the job description.
— Vedant Somani · InfoEdge B2B Intern · April 2026
Work
Projects & case studies
Problem → Approach → Result. Every time.
Project 01
B2B Market Intelligence — India's Job Platform Landscape
InfoEdge · Naukri.com · Apr 2026 – Jun 2026
● Live
The Problem
How do LinkedIn, Indeed, WorkIndia & Apna Jobs compete and defend market share? Where is Naukri's MSME opportunity?
My Approach
Deep competitive research mapping each platform's moat, audience, pricing and growth levers with MSME penetration analysis.
The Deliverable
Strategic B2B growth framework and market positioning recommendations for the product marketing team.
Competitive AnalysisMSME StrategyB2B MarketingStrategic Deliverable
Project 02
Swayam — Entrepreneurship Culture at IMNU
General Secretary · Nirma University · 2025–27
Completed
The Challenge
Create high-impact events attracting 3000+ MBA students with genuine industry value.
My Role
Led PR, event planning, sponsor coordination and full execution as General Secretary.
The Result
4 successful events, 3000+ participation, industry speakers, growing community at Nirma.
3000+ Students4 EventsEvent ManagementPRNetwork ShetraMBA's Got LatentE-InsightsStreet Smart
Event Photos
Swayam
Swayam team — the people behind the events
Network Shetra
Network Shetra 2.0 — Speed Networking
MBA Latent
MBA's Got Latent — talent showcase
Project 03
BBA Dissertation — Gold vs. Silver Investment Perception
MIT ADT University · Pune · 2025
Academic Research
The Question
Why do Tier 2 & 3 Indian consumers prefer gold over silver despite silver's financial advantages?
The Method
Snowball sampling with 460 respondents. Analysed cultural identity, tradition, and social proof in investment decisions.
The Insight
Investment decisions in Tier 2 & 3 India are driven by cultural trust — a key insight for financial services marketing.
460 RespondentsSnowball SamplingConsumer BehaviorTier 2 & 3 Markets
Project 04
B2B Sales — Pipeline Building & Client Management
Samarpan Synthetics · Jun–Aug 2024
Completed
The Challenge
Expand the buyer network and improve client response rates through structured outreach.
My Approach
50+ buyers reached. Built structured follow-up system for 30+ clients improving response patterns.
The Result
15–20% better response rate. Direct contribution to pipeline expansion and stronger relationships.
50+ Buyers15–20% Better ResponseB2B SalesClient Management
Skills in action
Not just skills — where I used them
Every skill tied to real work. Zero fluff.
🔍
Competitive Analysis
Mapping moats of LinkedIn, Indeed, WorkIndia & Apna Jobs for InfoEdge's B2B team.
InfoEdge · 2026
📊
Market Research
460-respondent snowball sampling on investment perception across Tier 2 & 3 India.
BBA Dissertation
🤝
B2B Sales
50+ buyers, 30+ follow-ups. 15–20% better response rate through structured outreach.
Samarpan · 2024
🎯
Event Management
4 flagship events for 3000+ students as General Secretary of Swayam.
Swayam · IMNU
📣
Public Relations
Led PR strategy and stakeholder communication for Swayam at IMNU.
Swayam · IMNU
⛰️
Leadership
Led 20+ participants across Sahyadri & Himalayan treks under high pressure.
MIT Adventure Club
Academic
Education
MBA — Marketing
Nirma University · Ahmedabad
2025 – 2027 (Pursuing)
Major in Marketing. Year 1 complete. Gen. Secretary, Swayam.
B.B.A. (Marketing)
MIT ADT University · Pune
2022 – 2025
73.90%
Trek Leader · Organizing Committee, Persona Fest.
Class XII · CBSE
A's Steward Morris School
2021 – 2022
83.60%
Class X · CBSE
A's Steward Morris School
2019 – 2020
73.00%
Leadership
Positions of responsibility
General Secretary
Swayam · IMNU · 2025–27
  • PR & Event Management for IMNU's most active club.
  • 4 flagship events for 3000+ students.
Trek Leader
MIT Adventure Club · MIT ADT
  • Led 20+ participants across Sahyadri & Himalayan ranges.
  • Safety, logistics, team morale under pressure.
Organizing Committee
Persona Fest · MIT ADT
  • Sponsorships, stage management, student participation.
Member · Swayam IMNU
Entrepreneurship Club · 2025–27
  • PR & Event Management across club initiatives.
Recognition
🏆
Intercollege Volleyball — Runner-Up
Certificate of Merit · MIT ADT · 2022–23
📈
Stock Market & Financial Growth Workshop
UB Investments · Dr. Ujwala Bairagi · Apr 2025
🎓
Social Media Marketing — Certified
Great Learning Academy · Aug 2023
🏭
Production Management — Certified
Great Learning Academy · Jan 2024
Beyond the desk
The human side
6 peaks. Every sport. Family above everything.
⛰️
Ali Bedni Bugyal
Uttarakhand
3,350m
🏔️
Kalsubai Peak
Sahyadri
1,646m
🌿
Sandhan Valley
Night Trek
Sahyadri
🌄
Raireshwar
Maharashtra
1,337m
🏞️
Nanemachi
Maharashtra
Sahyadri
⛺
Saatsada
Maharashtra
Sahyadri
Sports & Life Outside Work
🏐 Volleyball — Runner-Up 🏸 Badminton 🏓 Pickleball Every sport, indoor & outdoor 👨‍👩‍👧 Family first, always
Trek Photos
Nanemachi
Nanemachi Waterfall · Maharashtra
Valley
Summit view · Sahyadri ranges
Group Trek
Leading the group · Trek Leader
Let's connect
Open to
conversations.
Marketing discussions, collaboration, placement opportunities — I respond fast.
📞+91 78778 78318 ✉somaniv329@gmail.com inlinkedin.com/in/vedant-somani 📍Bhilwara, Rajasthan · Currently Noida